It makes sense when musicians publicly dislike the usage of cell phones at their live shows. What can be more annoying than performing, while people are viewing you through a technological device, rather than their own eyes.
At an Alicia Keys concert during the summer of 2016, audiences were forced to place their phone in a rubbery pouch that gets locked, called a Yondr Pouch. If you need your phone unlocked, you have to come outside and have one of the organizers unlock it for you. Keys’ and many others including – the Lumineers, Guns N’ Roses, Chris Rock, and Dave Chapelle’s shows have become “phone-free,” – trying to regain the full attention and have their fans encounter the true live experience of their music and acts.
Jack White is the latest person to request fans to keep their phones locked in pouches during his concerts. For years, White has been encouraging fans not to use their cell phone at his live shows. According to NME, a statement released today by White’s team stated “concertgoers will be banned from taking photos, audio, or video during the tour. We think you’ll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON.” However, White doesn’t want to take away from his fans, pictures from the show. White also stated “For those looking to do some social media postings, let us help you with that. Our official tour photographer will be posting photos and videos after the show at and the new Jack White Live Instagram account @officialjackwhitelive. Repost our photos & videos as much as you want and enjoy a phone-free, 100% human experience.” The tour, for White’s upcoming album, Boarding House Reach (Out March 23), starts in Detroit on April 19th. Listen to his latest single, “Connected by Love,” alongside “Respect Commander” below.